In this episode:
- The real reason skilled trades have been stigmatized as “dirty, dark, dangerous” for decades—and why that’s total nonsense
- How philanthropy can take bold risks to drive systemic change in the workforce (when industry can’t)
- The three real career paths for today’s students: military, college, or skilled trades (and why trades are just as valuable)
- Mark’s personal story: from a privileged background to a fierce advocate for the trades
- How a coalition approach is actually moving the needle on the skilled trades crisis
- Why it’s time to ditch “blue collar” and start saying “skilled careers”
Key Takeaways:
Stigma: Decades-old myths are holding back talented people from life-changing careers
Philanthropy: Nonprofits can experiment and drive innovation where industry is stuck
Language Shift: “Skilled careers” > “blue collar” — words matter for respect and opportunity
Parental Mindset: Parents need to see trades as equal to college or military for their kids’ futures
The skilled trades gap isn’t just about open jobs — it’s about changing mindsets, language, and opportunities for an entire generation. Mark’s coalition model shows how teamwork across sectors can make a real difference.