Skilled Careers Coalition advisory board member Mark Hedstrom joins host Jason Altmire to explain what it takes to inspire young people to explore careers outside the traditional four-year degree. From authentic storytelling to meeting students where they are on TikTok and Instagram, Hedstrom shares how to connect with Gen Z in ways that actually resonate. He also highlights the exciting opportunities in today’s skilled careers and why the next generation deserves a clearer, stigma-free pathway into the workforce.
How to Reach the Next Generation of Skilled Workers
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Closing America’s skills gap isn’t just about opportunity awareness—it’s about breaking the stigma around career education.